Something About Me

Take a chance! All life is a chance. The man who goes furthest is generally the one who is willing to do and dare.
-Dale Carnegie-



I studied marketing in my college days. It was not love at first sight but I soon learnt to love it as time goes.

Before I can blow off the 22 candles on my birthday cake, I was thrown out into the employment world. From here onwards, it is a roller coaster ride. It is like a young sexy woman gives me a smooch and his boyfriend punched me soon after.

Looking back, it has almost been 5 years where I breathe and live in employment world. The first lesson I learnt - studying is completely different from working. I was surprised and shocked with the truth of this working life but I managed adapt to it.

Marketing. The first chapter is defintion of Marketing. I know I had enroll into a troublesome study when I find out there is no one single definite definition of marketing. Every marketing guru, authors and body of marketing have their own set of definition. I keep my finger crossed that I can graduate from my study at that time.

But, there is one definition I like best. It is from Maxx Barry, author of the novel SYRUP.
It is hilarious, unpredictable and highly entertaining fiction with marketing as the background of the story. The following excerpt is from SYRUP.


mktg: a definition

Marketing (or mktg, which is what you write when you’re taking lecture notes at 200 words per minute) is the biggest industry in the world, and it’s invisible. It’s the planet’s largest religion, but the billions who worship it don’t know it. It’s vast, insidious and completely corrupt.

Marketing is like LA. It’s like a gorgeous, brainless model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA. That’s the best way I know how to describe it.


He rocks, isn't it. I highly recommend this book for everyone and especially all the aspiring marketers out there. Go grab this SYRUP from your nearest bookstores to show your support for Maxx Barry. His official website is http://www.maxxbarry.com/